The flagship
AI-Powered CPQ
Anyone on your team quotes like your best estimator. A quoting system we build around your business. It takes the pricing rules living in your head and your spreadsheets and turns them into software your whole team can use.
The problem
If you sell configured or custom products, quoting probably lives in one expert’s head — usually yours. Every quote waits on that person. Turnaround takes days.
The rules that price every job — the exceptions, the margins, the gut feel — sit in someone’s memory and a stack of spreadsheets. The business depends on one person being available.

How it works
The ask
A request typed in plain English — the way customers actually ask.
The quote
Priced accurately against your own rules. The same answer your best estimator would give.
The proposal
A branded, signature-ready proposal, drafted automatically. Your customer views it on any device.
Signed
They accept online. You see when it’s opened, and when it’s done.
Two pieces, one system
The engine stands alone. The add-on turns quotes into signed deals.
The core product
Quoting Engine
Your pricing rules and quoting knowledge, extracted into software.
Plain English in
Anyone on the team types a request the way a customer would say it.
Your rules applied
Priced against your materials, options, and margins — not a generic template.
Configured or custom
Handles standard configurations and fully one-off jobs alike.
Works on its own
No add-ons required — quotes go out as clean, ready-to-send documents.
The premium add-on
Proposal Generator
Extends the engine — every quote becomes a proposal worth signing.
Branded pages
Proposals as polished web pages, built from your brand’s blocks.
Drafted for you
Generated automatically from the quote — no copy-paste.
Sign anywhere
Viewed on any device and accepted online in a click.
Opens tracked
See exactly when a customer opens and reads it.
See it in action
Real screens from a working system.
The deployed platform — not a mockup.


Who it's for
Built for businesses that quote configured or custom work — where every job is a little different and the pricing knowledge is hard-won.
- Window & door manufacturers
- Cabinet makers
- Signage shops
- Fabricators
- Contractors
- Event & venue businesses
- Custom B2B
Why custom beats enterprise
Enterprise CPQ costs $75–200 per user, per month, forever — plus a five-to-six-figure implementation. And it was never built for businesses like yours.
We build yours custom — configured to your own pricing rules, not generic software rented by the seat. No per-seat fees, and a fraction of the three-year cost of the enterprise route.
It digitizes your institutional knowledge — so anyone on your team quotes like the veteran.
Already in the field
Built and deployed for an out-of-home advertising platform — plain-English conversation to costed campaign plan to signed proposal, end to end.
How pricing works
One-time build
A flat fee to capture your pricing rules, build the system, and launch it with your team. You know the number before we start.
Monthly
A predictable monthly fee keeps it sharp. Every month:
- Hosting and monitoring — handled
- Pricing-rule updates as your business changes
- Maintenance and fixes
- Support when you need it
Common questions
Configure, Price, Quote — software that takes a request, applies your pricing rules, and produces an accurate quote. Big companies have used it for years. We build it custom, for businesses like yours.
Still quoting from one person's head?
Bring a recent quote — we'll show you what it looks like automated.